Native Californian Peter Moreno, born in Los Angeles in 1973,
Has been painting for the biker community since his early teens.
From custom bikes and tattoos to canvas, his love of art has been
a road through heaven and hell,
From high society corporate America to the mean streets of east L.A.,
his art is appreciated by a wide spectrum of fans worldwide.

After graduating from the renowned Pasadena School of Art in 1999,
Moreno was rapidly recruited by Universal studios as lead prop designer.
With the opening of his own Art Studio in Whittier California in the summer
of 2000, He began to exhibit his paintings throughout the greater L.A. area,
attracting the attention of a jewelry distributor from Japan.  
Moving from the canvas to jewelry sculpture was a natural transition for Moreno.
His innate ability to express emotional characters in skull form can be seen
in his popular line of biker jewelry , Guillaume.

Moreno’s Passion for art and biking is the driving force behind Guillaume.
Made by a biker for bikers, the street meets art head-on in Guillaume.
Born and raised on the streets of L.A.,
Peter Moreno shares his love of style in Guillaume,  
Authentic Biker Jewerly.

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